The Erie Canal Museum
318 Erie Blvd. East
The Director of Development and Marketing will be responsible for developing and implementing the development strategy of the Erie Canal Museum. Reporting to the Executive Director, the Director will be responsible for achieving fundraising goals and engaging sponsors in ongoing service activities. This includes leveraging key relationships and contacts within and outside the canal community to meet revenue goals. In addition, this position is responsible for planning and implementation of all of the organization’s marketing strategies, marketing communications and public relations.
- Create and implement annual development plan and strategy.
- Lead and manage the overall development efforts to raise an annual budget of $350,000.
- Cultivate and nurture relationships with current and potential corporate, foundation and individual sponsors.
- Write grant proposals and reports to corporate, foundation and government funders.
- Develop and grow our individual donor base; manage annual giving campaign, cultivate major gifts.
- Develop and implement comprehensive marketing and public relations strategy.
- Develop and manage board fundraising capacity.
- Plan and execute fundraising events.
On an ongoing basis:
- Fund Raising – Establish short and long range goals for unrestricted funding sources. Research public and private grant sources to identify sources of restricted and unrestricted funding. Organize individual donor campaigns.
- Major Gift/Donor Support – Produce major donor, board and special category solicitations/support materials with the intent to retain or upgrade gifts. Cultivate donors by producing specialized correspondence, preparing letters of acknowledgment, scheduling and attending in-person visits.
- Planned Giving Program – Create and track progress of Legacy and Bequest gifts.
- Database and Record Management – Track membership and donor history.
- Public Relations – Responsible for editorial direction, design, production and distribution of all organization publications. Maintains and maximizes the effectiveness of the website and all social media.
The ideal applicant will have the following qualifications:
- At least 2 years of nonprofit fundraising/development experience, preferably with significant foundation and high donor fundraising experience.
- Excellent interpersonal skills; excellent oral communication and ability to participate in public speaking events.
- Excellent written communications, research and organizational skills.
- Ability to develop and manage budgets.
- Excellent computer skills in word processing, data base management and page layout.
- Interest, enthusiasm and affinity for fundraising and working with people.
Diana Goodsight, Executive Director
Position open until filled