12 Ways to More Effective Marketing
Wednesday, April 8
2:00 to 3:00 pm Eastern
Presented by: Jamie Matczak, Nicolet Federated Library System, Wisconsin
Registration: http://www.webjunction.org/events/webjunction/12-ways-to-more-effective-marketing.html
Marketing in libraries is often an afterthought rather than a priority embedded in planning. But times are changing! Community members now have more choices for books, information, entertainment and assistance. Don’t let your library become invisible due to perceived lack of time, money or marketing savvy. Jamie will help you think differently to achieve the basics of effective marketing without a ton of money or staff. From promotional videos to eye-catching emails, you’ll learn about marketing techniques and tools available to even the smallest of libraries. Discover simple ways to gain attention and increase attendance.
The Community Connector: Referring Social Services at the Library
Tuesday, April 21
2:00 to 3:00 pm
Hosted in collaboration with TechSoup for Libraries.
Registration: http://www.webjunction.org/events/webjunction/community-connector.html
Every day, patrons enter libraries around the country with questions about health, housing, employment, counseling and other essential human services. And libraries are there to make these crucial connections for them. Many libraries are now exploring ways to expand their role as connector to community social services through resources such as webpages, mobile apps, and databases. These services might refer somebody to a free meal, legal assistance, support groups, and much more. Join us to hear examples of how referral services and resources have augmented the social services connections that contribute to community vitality.
NOTE: All Webjunction classes are archived and included in the course catalog.