CLRC offers its member constituents (including members of our five participating library systems and individual members) access to the entire lynda.com training library at no charge.
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Want to start marketing your business? Opportunity awaits on Instagram! With Instagram, you can use photos and videos to tell the story of your product or service in a highly visual and engaging way. Join Anson Alexander, as he helps you get started using Instagram to increase your sales, brand recognition, and online presence. He covers basics like brainstorming ideas, choosing the right photos, and creating a posting schedule that keeps followers wanting more. He shows how to use filters, hashtags, and location tags to add interest and aid discovery. He also shares advanced tricks, like embedding Instagram photos directly on your website. Plus, learn how to review Instagram Insights, so you can find out what content is gaining traction with which followers.
Topics include:
- Creating an Instagram account for business
- Brainstorming ideas
- Developing a posting schedule
- Optimizing your Instagram profile
- Uploading photos and video
- Using Instagram Stories
- Adding hashtags and locations
- Growing your audience
- Measuring your success with Instagram Insights
CLRC’s subscription to lynda.com is a service of the Empire State Library Network, and is supported by Regional Bibliographic Data Bases and Interlibrary Resources Sharing (RBDB) funds.