CLRC offers its member constituents (including members of our five participating library systems and individual members) access to the entire lynda.com training library at no charge.
For more information on how to request an access code, please click here
Put the popular MailChimp email-marketing platform to work for you. MailChimp expert Virginia O’Connor helps you set up a free MailChimp account and add new or existing subscribers, and use list segments and groups to target your messaging for different types of audiences. She then shows how to use email templates to create engaging newsletters, and interpret the results that start flying in once you push Send. Because signing up subscribers is such a big part of your newsletter’s success, Virginia also shows how to tailor signup forms and make them accessible via social media. Plus, she gives you tips on how to grow your lists and get subscribers to open your emails and respond to calls to action.
And if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.
- Setting up a free MailChimp account
- Adding and importing subscribers
- Working with email templates
- Sending your first email campaign with MailChimp
- Viewing reports
- Adding a signup form to your website
- Managing subscriber lists
- Improving your click and open rates
- Upgrading to a paid MailChimp account
CLRC’s subscription to lynda.com is a service of the Empire State Library Network, and is supported by Regional Bibliographic Data Bases and Interlibrary Resources Sharing (RBDB) funds.