CLRC offers its member constituents (including members of our five participating library systems and individual members) access to the entire lynda.com training library at no charge.

For more information on how to request an access code, please click here

There are millions of Pinterest users out there who use the social media platform to share their creative passions. In this course, learn how to leverage Pinterest to engage with this audience. Social media strategist Megan Adams explains how to add Pinterest to your organization’s social media marketing strategy, and shares the best practices for promoting pins and measuring your results. She takes you through Pinterest for Business features like Rich Pins, explains how to set up your business Pinterest account, and shows how to set up boards and create Pins strategically. Plus, Megan explains how to build an ad campaign, create an audience, and measure analytics.

Topics include:

  • Using Pinterest Analytics
  • Understanding how to use Rich Pins in your Pinterest marketing
  • Setting up your business Pinterest account
  • Creating a powerful profile page
  • Setting up and organizing brand boards
  • Crafting your marketing strategy for Pinterest
  • Setting up boards strategically
  • Building engagement into your strategy
  • Using advanced Pinterest marketing techniques
  • Getting started with ads and promoted Pins
  • Creating an ad campaign

View this entire Marketing on Pinterest and more in the lynda.com library.

CLRC’s subscription to lynda.com is a service of the Empire State Library Network, and is supported by Regional Bibliographic Data Bases and Interlibrary Resources Sharing (RBDB) funds.