CLRC offers its member constituents (including members of our five participating library systems and individual members) access to the entire lynda.com training library at no charge.

For more information on how to request an access code, please click here

How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand, in this course with marketing expert Brad Batesole.

Explore best practices for researching, developing, visualizing, and managing your brand, and learn about incorporating your brand throughout various customer touchpoints and keeping tabs on your brand as your company grows.

Topics include:
* Components of branding
* Creating a brand strategy
* Conducting a brand audit
* Crafting your vision statement and selling position
* Evaluating brand visuals, colors, and language
* Enhancing brand touchpoints
* Measuring brand loyalty and equity

View this entire Advanced Branding and more in the lynda.com library.

CLRC’s subscription to lynda.com is a service of the Empire State Library Network, and is supported by Regional Bibliographic Data Bases and Interlibrary Resources Sharing (RBDB) funds.

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