On top of everything they need to do, libraries increasingly find themselves at the center of controversy. The American Library Association reports a substantial increase in the number of book bans and challenges in 2021 (double the number of reports from 2020). Oftentimes, the library’s efforts to create collection and service policies that fulfill its mission statement of inclusion are the focus of these challenges. These attacks cost money, lower morale, and productivity among the staff of small and rural libraries. They also threaten the very existence of libraries as safe spaces. But libraries do have some power, and it comes in the form of promotion.
In this course, you’ll learn marketing tactics you can use now to clarify your library’s policies, solidify your library’s positions, and clearly communicate your mission, vision, and values. And you’ll hear tactics to use to rally community and stakeholder support to your defense if your library should face such a challenge.
Learning outcomes include:
- Concrete tips for strengthening the public’s perception of the library now, including tips on how to promote its mission, vision, and values, the policies they create to protect intellectual freedom, and its place in the community as a safe and welcoming space.
- Marketing strategies for handling a censorship challenge, including strategies for responding to statements from critics via email, social media, and in the press.
- Promotional ideas designed to rally library supporters.
About the Presenter:
Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. She is the author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.