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Jump into the world of mobile marketing and reach customers on the go. Understand basic mobile marketing concepts and trends, develop a strategy that works for your business, and then implement and optimize the strategy following industry best practices. Mobile marketing expert Michael Becker shows how to prep your website and emails for mobile visitors, launch SMS campaigns, find development partners, advertise on mobile, and measure results.
Topics include:
Understanding the mobile marketing purchase funnel
Auditing your mobile readiness
Testing your email and web performance
Creating a strategy
Establishing a basic mobile web presence
Setting up a QR code program
Building your mobile phone number database for an SMS campaign
Planning a mobile app
Setting up a mobile display ad campaign
Understanding government regulations on mobile marketing
View this entire Mobile Marketing Fundamentals and more in the lynda.com library.
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