CLRC offers its member constituents (including members of our five participating library systems and individual members) access to the entire lynda.com training library at no charge.
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Building a community online involves engaging and interacting with others. Whether it’s a tweet, Facebook post, or article, you’ll receive comments. Learn the best practices for responding to comments, knowing your audience, and building authority online. Martin Shervington explains the role of psychology in moderating a healthy community, and provides tips on increasing engagement by posting attention-getting content such as images and questions. Plus, find out how to avoid a negative community, with tips on dealing with trolls and getting conversations back on track.
Topics include:
* Connecting with the right audience
* Using threaded or nonthreaded commenting platforms
* Framing your social media posts
* Using hashtags, images, and questions
* Increasing social engagement
* Building relationships
* Redirecting attention in comment threads
View this entire Managing Customer Comments and more in the lynda.com library.
CLRC’s subscription to lynda.com is a service of the Empire State Library Network, and is supported by Regional Bibliographic Data Bases and Interlibrary Resources Sharing (RBDB) funds.